JAY’S Cookies

What started as a social media dare has now developed into a monthly 6-digit revenue-churning opportunity for Jayanthi Manivannan. “It was just supposed to be a dare,” Jay reminisces about how Jay’s Cookies was started back in 2019. What was supposed to be just a social media post about her cookies went viral, resulting in thousands of orders flooding in. Jay seized her opportunities and now supplies cookies, cakes, and a range of pastries for birthdays, festivities, and corporate events! Never one to back down from a challenge, Jay promises that she’ll be opening two outlets before 2023 is done.

Managing large orders was a huge challenge

“The initial problem we faced was consolidating orders from different platforms, especially when receiving hundreds of orders per hour.”. Jay’s Cookies started with Instagram and Facebook webpages, getting most of their orders from WhatsApp, Telegram, and Instagram. Currently, they are accepting orders from their eCommerce website and a couple of sales platforms, such as Shopify and Cococart, having expanded from the initial social media launch.

“We use seven different sales platforms, but with ShiOkMerchant, we never check on each platform individually!”.

ShiOkHoldings helped us with integration efforts to ensure we don’t miss any orders and that every one of our orders showed up on our ShiOkMerchant account.

Seamless delivery with shiok driver

Prior to ShiOkParcel, Jay’s Cookies were highly dependent on 3rd party logistics providers. “We used to check on multiple platforms to compare the pricing between the different delivery providers. Some might be cheaper, but with scarce availability of drivers to complete the deliveries. Sometimes we are unable to get any drivers at all! Now, we can compare the prices between different logistics providers directly on ShiOkMerchant. When there are no suitable drivers, we just assign the deliveries to ourselves and deliver them!”. With ShiOkDriver, Jay’s Cookies could assign delivery orders directly to their staff to complete the delivery.

“ShiOkDriver is very intuitive, providing each delivery orders delivery details from routing to updating customers. We were able to provide a professional delivery service, despite using our staff!”.

With real-time updates and proof-of-delivery verification, Jay is planning to reduce over-reliance on 3PL with self-deliveries.

Beyond benefits such as cost and time savings, Jay explains that automated customer notifications are one of her favorite features. “We assume our customers are very busy. Usually, they are having a birthday celebration or a big corporate event. We cannot expect them to keep track of other things they might have purchased or delivery schedules.” The ShiOkParcel customer update feature is a lifesaver in automating customer communication. “ShiOkParcel sends out purchase confirmation notifications with our Jay’s Cookies logo, and the image of the cookies they purchased is automatically tagged to a physical location! Furthermore, providing real-time updates when we are delivering”. These tools have proved helpful in maintaining customer satisfaction for Jay’s Cookies.

Product Showcase Gives Jay’s Cookies’ Customers A Premium Post-sale Experience

“We have different customers, from business professionals catering corporate get-togethers, party planners and people shopping for birthday gifts, or people who coincidentally discovered us! The issue then lies with identifying effective marketing strategies to boost our revenue. With insights, we can profile each of our customers’ purchase metrics and identify the types of promotions best suited for them.”. These valuable data-driven insights provided Jay with a better knowledge of how best to satisfy Jay’s Cookies’ different segments of customers. Jay was delighted with the ease of creating personalized promotions directly on ShiOkMerchant.

“It’s only a couple of steps to create a marketing campaign for different segments of customers. Also, we can publish such promotions across all our sales channels!”

she gushed. Jay sends out promotions such as “Bake Sale,” “Sunday Brunch,” and “Just for you” to her customer and has seen triple the usual number of customers who made a second order.”

Jay had a fun and delightful time working with ShiOkParcel. The demo session was full of tips and tricks, which she admitted helped her make the best use of ShiOkParcel. After her 14-day free trial, Jay has not looked back and continues to be one of ShiOkParcel longest users.